Lose body fat for good with the food you love

While most fat loss solutions eliminate your favorite foods, we designed a plan to lose body fat for good that starts with the foods you love. But “start with food” is more than just a way to lose fat; it’s a way to experience total body health.

Personalized week-by-week plan
No foods are off limits & no more deprivation
Results you'll see & feel quickly

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"Seven weeks of 1 shred, I am down 11.4 pounds, 3.8% body fat, and several inches. After 2 shred cyles, I am down 30 freaking pounds and have been forced to buy new clothes, darn it!"

- Lindsey Tibbet

Down 30 pounds
Lost 10% body fat

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We're making complex nutrition simple and helping you achieve results you can own.

This personalized program is uniquely designed to your body’s needs. Focusing on macros (protein, carbs, fat) instead of calories fuels your body in new ways and keeps you from feeling deprived. Our 6 week Shred is offered 4 times a year to allow “cycling” in order for you to achieve long-term results.